a
Go-to-Market
Agency
specializing
in
emerging
technologies
Turning Tech Potential into Market Power.
Transforming technical innovation into a successful commercial product is no small feat. Building something useful is only one part of the equation - getting your product or service into the hands and awareness of users is where the rubber meets the road. This is where most projects get stuck - in the zero to one phase. It can be difficult to zoom out and see the missing link between so many moving parts. Even once you've identified the problem, building conviction around the right direction for your business can be an uphill battle.
That’s where Collective Works comes in. We are a team of scrappy builders, holistic thinkers and seasoned leaders. Our unique methodology is centered around helping you define the core assumptions being made about your market, customers and product. We then work together to develop and execute measurable, time-bound experiments to validate or invalidate these hypotheses. Together, we’ll figure out what matters most, deprioritize the rest, and align your entire organization around data-driven objectives.
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Services
Develop a differentiated brand identity with a distinctive voice. We'll help create a powerful visual identity and compelling messaging that resonates with your core audience. Our proprietary Brand Framework will serve as the foundation for all of your company's future marketing strategy, communications and recruitment. We work with clients on everything from positioning strategy to USP definition, logo and visual identity design, messaging, website development, and more.
View the Case Study
Building a strong brand requires you to say the right thing, to the right people, at the right time. We work with clients to translate the tenets defined in the Brand Framework into a palpable external brand. Leverage our wide-ranging expertise across social, video, web and long-form content, e.g., blogs, tutorials, guides, case studies, and more. Together, we'll identify the highest value approach and channels to efficiently attract, nurture and convert target customers. We support clients with everything from search engine optimization to paid media, conferences & events, and content strategy, development and distribution.
Design your team’s internal operating system to drive to outcomes over output. We can help transform your operations from a patchwork of tasks into a streamlined, high-efficiency machine. Our team supports with data analysis, insights & reporting, goal-setting & OKR processes, project management, tooling implementation & optimization, CRM setup, no-code prototype development, organizational design, culture & employee engagement, and more.
View the Case StudyLauren brings almost a decade of experience in venture and early-stage startup development, having worked with 700+ startups in her career. She works with startup founders as an advisor on all things related to capitalization and go-to-market strategy. While her advisory work is always tailored to the client, her focus areas include narrative building, pitch deck development, branding, fundraising strategy, investor relations, customer-led product development, ideal customer definition, pipeline development, sales strategy, recruiting and more.
View the Case StudyWhy work with us?
Identify Your Blind Spots
We quickly become experts in your field to help you cut through the noise and focus in on what matters.
Follow the Customers
Customers are at the heart of everything we do, because we believe that makes for good business.
Accelerate Speed to Market
Augment your existing team to increase velocity
and beat your competitors to market.
We cut through the noise
Our team is forged from the collective expertise of accomplished leaders in growth, sales, marketing and operations. We bring experience from Fortune 500 brands and trailblazing, venture-backed technology startups.
We’ve done the work, so we know what “great” really looks like.
OUR
FOUNDING
TEAM
Lauren Feld
Lauren has supported 700+ startups on their scale up journey from 0 to 1.
Alex Oldfield
Alex designs the systems and processes that help businesses scale to reach their goals.
Testimonials
Collective Works has leveled up our operations, marketing and strategy. They quickly understood our business, recommended changes and implemented them. They came highly recommended from our strategic partners, and they have exceeded expectations. I was pleasantly surprised by how quickly they integrated into our existing team.
Jonathan Hillis
Usually you have to sacrifice quality at the cost of pace, but there wasn't sacrifice here. We were impressed by the team's ability to learn our very technical space in the limited time we had. The results were so good that even our investors took notice and are now engaging Collective Works for their other portfolio projects.
Stasia Carson
Collective Works seamlessly integrated with our team, bringing a personal touch that made them feel more like team members than consultants. Lauren's ability to clarify cross-functional alignment transformed our working relationships, fostering more harmonious interactions - not just within the project team - but even at the organizational level. Her strategic insights not only enhanced our operational processes but also refined our go-to-market strategy, playing a crucial role in our recent success in attracting top-tier clients and securing multimillion-dollar deals.
Laura Banks
Let’s
build
